Again, EA explains that its actions are being done in solidarity with Ukraine and with concern over the safety of those in the region. EA FC 25 Coins specifically calls attention to its colleagues and partners in Ukraine and other impacted regions, as it says it is "seeking to understand how we might best help them further beyond our programs that are already in place." Suffice to say, EA is trying to frame its decision as one that's constructive and supportive, for what it's worth.
There's certainly many additional factors that plot into EA's decision that are left unsaid. While EA's decision to cut off Russia and Belarus may appear financially harmful, the costs of continuing to do business in the two countries would also be significant, even if it's just a reputational cost. There's also the fact that sanctions have led to many payment options no longer working in the two countries, which could mean business for EA in Russia and Belarus is inconsequential in the first place.
While the decision from EA may have been made for itself due to sanctions, it's still meaningful for the company to issue a statement of solidarity. Right now, people across the world may feel helpless to improve such an awful situation. What's left is embracing solidarity with others, including video game companies like EA, in support of Ukraine.
As the Russian and Ukrainian conflict progresses, the world is taking a stand against the violence occurring, and it's extending into the sports and gaming world. The NHL announced its decision to suspend its partnership with Russia, while the IIHF, FC, and UEFA bans Russia from any FC 25 Ultimate Teamure competition, while games like Electronic Arts' FC 25 and NHL 22 could be affected.
EA appears to be the latest to join in on the sanctions towards Russia, according to a report. In a company email sent out by EA executives, the Russian national team will be removed from FC and NHL games, starting with the buy FIFA 25 Coins titles, marking the second time EA has committed to a significant removal.