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EA Sports fans want more.The company reported it had 230 million players and FIFA Mobile Coins audiences across its EA Sports titles in the last calendar year. Viewership is important, because the curiosity in esports competitions is generating more exposure for its EA Sports brand. The pandemic accelerated the growth that was happening at EA Sports. FIFA Ultimate Team put a list with six million each day active gamers in December, and Madden reached its highest participant count at the history of this franchise, which dates to the early 1990s.

Even less popular sports titles like EA's NHL franchise saw increase last quarter with engagement in the game up 13 percent. "Our fans are telling us that they need more of exactly the EA Sports could provide," Wilson stated. "They are playing more of our games than ever before. They're spending more time with our articles. And they're connecting with each other, the players, and teams and sports that they love through our adventures. "To capitalize on the growing interest in sports gambling, EA is planning an aggressive growth using its EA Sports lineup starting with its biggest and hottest game, FIFA.

Launch new sport games.Soccer is the planet's most popular game, and there is no greater way to capitalize on that interest than simply by releasing more experiences on the greatest and fastest-growing gaming platforms, which can be mobile devices. EA has already experienced great success with FIFA Mobile at Asia where the game has 21 million players. But there is much more to come.

It just recently announced a new license extension with the Union of European Football Associations (UEFA), that's the governing body of European football. As part of the arrangement, EA will establish several mobile offerings inside the FIFA franchise, including a free-to-play PC version. The company believes that these games can reach 80 million gamers in more than 15 countries.

The impending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will assist EA within this broad expansion program across EA Sports. Glu Mobile can help grow EA Sports franchises on mobile, given the achievement Glu Sports has experienced its Tap Sports Baseball franchise. And EA believes Codemasters, which owns high racing games like F1, soil, and Project Cars, will empower EA Sports to cheap FUT Coins innovate and expand its international market for racing amusement.

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