Same could happen if it was Epic or Activision. If CDPR, Valve or any other beloved company did exactly the same, comments would be completely different. Edit: Sony did exactly the same and the general reception on those comments are mostly positive. Stay refreshing, Reddit. I don't think so. If their primary customer base is African American is does not make sense to market to them at the Mut 21 coins moment. As they will not be spending at this time, as games is not on there minds right now. Not about respect imo. More or less they're not moving into the shops right now to make purchases. Now using advertising they can use this as a show of solidarity with this marketplace. Maybe this is the cynical part of me. A wonderful gesture, but aren't these the very same men and women who censored Colin Kaepernick's name out of a song in one of the previous Madden games?
I will preface this by saying I do not think that it's a terrible thing for them to bring awareness to the issue. It's important that it can't only be dismissed by looking away from it. That said, I do hold a certain amount of distrust towards multi-billion buck multinational corporations paying lip service to significant social problems. Obviously, as a philosophical business they're under no duty to do so, and yet it rings hollow when they try to stand in solidarity with all the common people. Currently there are companies out there that do things and this is the time to highlight those attempts; to show they're more than just words.
I would generally agree in the case of paying lip service to social problems without also putting cash and support to advocate for change or implementing it to the organization and their job in the very least. Having said that police brutality is not exactly something that a company like EA throwing cash at the issue does much towards fixing. At best they place money towards the lawyers and groups that struggle to see justice after the fact or lobby to have laws changed that in the present government will not. It's systemic issues within authorities of not reporting their particular and holding them liable rather staying silent and with the police unions that allow it all to occur or in a sense even promote it from the consequences being a slap on the wrist followed by being hired at a different precinct showing them there's no consequences. Before even getting to laws and rulings like qualified immunity which protect abusive cops and permit them to abuse their power . The vast majority of which EA and many capitalist companies are not able to do so much about making it unfair to say they're in the best possible position to do much more.
The ones in the best possible place to do more are the assumed great cops by no more staying quiet and enabling bad cops to eliminate their misuse of power or voting to get better direction for their unions which won't enable the behaviour. But of course it's just words. Even if all corporations stopped doing things wrong, it is going to take a long, long time for this picture of corporate America to lose its tarnish. Part of what people can do is elect politicians that at least promise that they'll hold these corporations accountable. It probably won't happen alone. This could be a lot easier if someone like that may run for office .
Because no matter this opinion, this is still 100 percent a company and marketing maneuver. If they truly wanted to do something positive, they can do it without advertising their merchandise while doing so. As it's not genuine. This is no different than the coronavirus commercials. They could have said nothing in any way. Instead, they attracted positive attention to the protests. That cheap Madden nfl 21 coins is good. Solidarity or else they realize a decent chunk of the audience is obsessed with something more important than a damn videogame? Man. These remarks really emphasize the nihilistic nature of reddit users. Yes, this is a provider. Yes, it has something to do with marketing. However, Jesus, can't we be happy that firms are saying something? Do you not know how much of an effect this could make? If the firm ignored the situation, it might give every checked out thoughts the idea that what is happening is normal and regular.