Khi ban nghi den marketing, co the hinh dung ngay den quang cao san pham hay chuong trinh khuyen mai. Nhung thuc te, tiep thi la mot hanh trinh dai hong va sau sac hong nhieu. Ngay la nghe thuat khong chi thu tut khach hang ma con xay dung moi quan he lau dai, ben vung voi ho. Mot chien dich marketing thanh cong khong chi don thuan la viec ban hang, ma con la cach nang cao vi the cua doanh nghiep trong nganh, tao dung thuong hieu va mo rong thi truong.
Theo Hiep hoi Tiep thi Hoa Ky (AMA), marketing la qua trinh tao ra, truyen thong, phan phoi va trao doi nhung san pham dich vu co gia tri cho khach hang, doi tac va xa hoi. Philip Kotler, mot trong nhung bac thay ve marketing, dinh nghia rang marketing la nghe thuat tao ra gia tri, truyen dat va phan phoi nhung gia tri do de dap ung nhu cau cua khach hang muc tieu va toi uu hoa loi nhuan cho doanh nghiep.
Marketing khong chi la viec quang cao san pham, ma con bao gom viec chia se kien ??thuc huu ich, nang cao loi the canh tranh thong qua Digital Marketing, va duy tri moi quan he ong than thiet voi khach hang. Tiep thi linh hoat trong viec tiep can khach hang bang cac nen tang ky thuat so, phan tich thi truong de tang doanh so ban hang, xay dung thuong hieu va phat trien hoat dong kinh doanh.
Marketing 1.0: Tap trung vao san pham.
Marketing 2.0: Khach hang la trung tam.
Marketing 3.0: Tap trung vao gia dinh tri va trach nhiem xa hoi.
Marketing 4.0: Tao trai nghiem ca nhan hoa cho khach hang.
Marketing 5.0: Ung dung AI va cong nghe de tao trai nghiem sieu ca nhan hoa.
Marketing truyen thong: Quang cao tren tivi, radio, bao chi, su kien, tai lieu in an.
Ti?p th? k? thu?t s?: Qu?ng cáo tr?c tuy?n, SEO, Ti?p th? n?i dung, Ti?p th? xã h?i, Ti?p th? video, Ti?p th? qua email, Ti?p th? ng??i ?nh h??ng và Ti?p th? liên k?t.
Cong viec marketing la gi ? Mot nha tiep thi can thuc hien nhieu cong viec tu nghiu thi truong, phan khuc va dinh vi, lap ke hoach chien luoc den thuc thi va giam sat chien dich. Dieu nay bao gom viec xay dung noi dung, to chuc su kien, quan ly cac kenh truyen thong va dieu chinh chien dich khi can thiet.
De thanh cong, marketer can dung cac cong cong lap ke hoach va phan tich nhu 4P/7P/8P cho Marketing Mix, va SWOT, SMART, PESTLE cho phan tich chien luoc.
Marketing da kenh: Tao trai nghiem lien mach qua nhieu kenh.
Tiep thi dinh huong xa hoi: Tao chien dich co gia tri xa hoi.
Marketing ben vung: Phat trien san pham than thien voi moi truong.
Tiep thi tuong tac: Khuyen khich su tham gia cua khach hang.
Ca nhan hoa: Tan dung du lieu de tao trai nghiem doc dao cho tung khach hang.
Tri tue nhan tao & Hoc may: Ung dung AI de cai thien chien dich Marketing.
De thanh cong trong linh vuc marketing, mot marketer can huu cac ky nang quan trong trong nhu sang tao, giao tiep, cong nghe, quan ly thoi gian, lam viec nhom, giai quyet van de, nghien cuu va quan ly ngan sach.
S? t? này
Tiep thi la mot linh vuc phuc tap, doi hoi su dung hieu biet sau sac ve thi truong, khach hang va cac dac yeu den anh huong den doanh nghiep. Doi voi nguoi moi bat dau, nam vung cac khai duc co ban va phat trien ky nang can thiet se la chia khoa de thanh cong. Su ket hop giua con nguoi va cong nghe se tiep tuc thay doi cach thuc hien marketing, mo ra co hoi moi cho su sang tao va hieu qua.